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CATCHPLAY is also focusing on expanding its local content production efforts. To date, CATCHPLAY has produced over 20 titles so far, most of them for the local market. On the advertising side, over the past year, CATCHPLAY has been actively participating in brand activations and positioning CATCHPLAY as the default distributor for movies, music and more. In 2017, CATCHPLAY is looking to continue this trend of supporting Taiwanese films in the international market.
In July 2016, CATCHPLAY also witnessed a major milestone by releasing its 100th film, Stephen Lawrence . Together with its partners, CATCHPLAY then embarked on a comprehensive strategy to expand its business in the Asian market. Today, CATCHPLAY is focusing on three business models: Distribution, Production and Advertising. CATCHPLAY's movies have been screened in more than 400 screens in Taiwan, China, Hong Kong and Singapore, where it currently has a captive audience of more than 2.5 million people. In 2017, we expect to increase our distribution capacity to more than 2,000 screens in Taiwan, China and Hong Kong.
In 2015, we continued to expand and diversify our international business model by forming strategic partnerships with Fantasy Film Media in Germany, Boom Studios in Poland and D-Time in South Korea. As of 2016, CATCHPLAY has established offices in Germany and South Korea. For our extensive film library, we have also invested heavily in streaming platforms in Taiwan, Japan and China.
In 2017, we entered the original content business with two new co-production titles, Crazy Rich Asians and Captain Marvel. Crazy Rich Asians is a movie celebrating the love between characters played by Korean stars, Minnie and Kim Soo Hyun, and our film has grossed over US$100M at the box office.
Peer Group Questions – Think about the size of the private equity firm and the industry you are applying to. How did the firm decide to go with that size? Can you think of a situation where a firm would consider a different size? What kind of questions would you ask to determine whether a particular size or industry is right for you?
To decide which one should you opt for, one needs to look at the business as a whole. Doing so will give a better understanding of how the business functions, how profitable it is, how the management team is doing and what problems it might face in the future. It also helps to determine if there are any other reasons as to why you should or shouldn’t be interested in the company. Companies with a higher ROE are considered more attractive as well as have a higher Return on invested capital (ROIC). This helps determine if you need to invest in the company. 827ec27edc